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Privacy Policy and Responsibility To Our Users

At Merit Travel we take great care in ensuring the privacy, security and confidentially of our customers and web users. It is of the utmost importance that we are able to hold the trust of everyone who visits Merit Travel, while at the same time obtaining the ability to ensure that our site is as efficient and user friendly as possible.


It is the responsibility of the user to read and accept the Terms and Conditions of Merit Travel., hereby known in these Terms and Conditions as Merit Travel, before purchasing travel services through the Merit Travel website and/or its affiliate sites. We reserve the right to update and/or modify these Terms when needed. It is the responsibility of the user to return to this page to review updated versions of our Terms of Use / Terms & Conditions.


Merit Travel. (Merit Travel) is compliant with the Personal Information Protection and Electronic Document Act of Canada.


When booking/purchasing travel on Merit Travel: Why information is collected

When selecting a vacation package, we require personal information in order to proceed. It is necessary to have the full names of all passengers (as they appear on travel documents), the dates of birth for each passenger and the address of the person making the booking for travel planning and security protocols, and a valid email address of the main booking client. Credit card information (full number, expiry date and security access code) is gathered for all purchases made online or through a telephone booking with one of our Travel Specialists. All this information is considered “personal information”.


All personal information collected during the booking process is protected by our secure network using SSL technology protocols and normal private network security systems. SSL technology also encrypts your credit card information before it is sent to the supplier / tour operator.


It is necessary to obtain your email address so we can send all itinerary information, e-tickets and other documents you may require for travel.


Booking on the phone or in person: How information is collected and stored

Our travel specialists and online support staff are consummate professionals who take the handling of personal and sensitive information very seriously. Whether a client is dealing with their representative in person, over the phone or by email, our privacy policy remains the same. Information is transferred into its permanent digital home where files are protected and encrypted. Hardcopies with personal information are disposed of safely and as quickly as possible.


Phone calls are recorded for quality assurance and training purposes and are kept temporarily on an internal secure server.


When personal information is shared within and outside of Merit Travel

Travel specialists and web reservation assistants at Merit Travel use third party software and databases to process travel arrangements and also share information with the tour operator/company and with airlines or hotel providers providing the travel product (e.g., Air Canada, Transat, Hotels.com, etc.), as well as payment processors. Networks used to access these travel partners are highly secure and our partners only use client information such as names, dates of birth, secured credit card information, etc. for the purposes of administration with travel plans, processing payments, fraud verification, account collection (when applicable) and to enforce security protocols. Procedures when accessing external databases and our internal travel and accounting database are stringent, with security being the main priority.


How sensitive personal information is handled:

This site has security measures in place to protect the loss, misuse and alteration of information that is under our control. We use special encryption tools to protect your information, so the information you share in order to purchase services will only be seen by you, by us - here at Merit Travel and with the tour operator or airline in order to complete your travel plans. Your information will only be viewed by the online representative who is processing your file and preparing your travel documents. Furthermore, a Merit Travel IT support worker may have brief access to your file should an issue arise with your booking. Full credit card numbers are not visible on our end.


Should Merit Travel need to charge a further amount or re-charge a credit card due to an error, then the customer will be notified before any actions are taken.


How information is collected and used for marketing purposes

A request for continued email communications relating to marketing correspondence with our customers is an opt-in choice and is not mandatory to complete a booking.


When entering a contest on Merit Travel, we require an email address and basic contact information, so we may notify participants in the event that they have won. We do not use email addresses collected from contest entries to inform users of new products, services and travel updates unless they specifically opt-in to subscribe and/or enter a contest that clearly states they will be receiving these types of notifications from us. Our email newsletter contains a “web beacon pixel” which can tell us whether emails are being opened and which links are being clicked on. You can opt to receive emails in HTML form (plain text) by selecting that option using your email service provider or simply choose not to activate the “view/download photos” option, in which case the beacon pixel/analytics software will not be activated.


If you choose not to receive future marketing communications from us: you can send an email to unsubscribe@MeritTravel.ca or click the unsubscribe link at the bottom of the email communication. In the event that you may win one of our contests, we reserve the right to publish your full name and city of origin on our website.


All contest rules & regulations are posted with every contest conducted.


Merit Travel does not record or monitor your web browser cookies or your IP address during routine visits to our site. Using analytic tools we are able to note the internet browser you are using to view our site. We use this information in order to optimize the functionality of our site for specific web browsers only.


IP addresses are only noted (not stored) when a travel purchase is made. This is done to guard against possible fraudulent behaviour. This information is not shared with a third party.


Parameters involved with external advertising featured on the site (outside links, web cookies, etc.) are not under the control of Merit Travel and are covered under separate private policies. In order to control / monitor pop-ups, web cookies, etc., please view the tool options available to you on your web browser.


Merit Travel is not responsible for the privacy practices or the content of outside websites. The extended reach of Merit Travel on social platforms such as Facebook, Instagram and Twitter, is not governed by the Merit Travel Privacy Policy, and instead follows the rules, regulations and privacy policies of those external sites.


Who is authorized to make purchases on Merit Travel

Although this site is suitable for people of all ages, only adults over 18 years of age are able to book travel services online. If you are under 18 years of age, you may purchase travel services over the phone with a legal guardian present, or by coming into our offices with a letter of consent from a parent or legal guardian.


If you are booking travel for someone else, it is up to you to obtain consent from that individual to share their personal information (e.g. contact details, credit card numbers, etc.). Our verification procedures keep any unwanted charges from occurring on yours or a third party’s credit card.


All fraudulent purchases will be investigated and prosecuted.


Other uses for information collected through our site:

Other uses for information collected through our site may include: preventing potential illegal activity, collecting fees, resolving disputes and enforcing our Terms of Use.


We may update this Privacy Policy in the future. We will notify our users through either email communications or by placing an easily visible notice on our site.


If you would prefer to arrange travel plans “offline”, please call one of our knowledgeable travel specialists at 1-866 -341-1777


If you have any questions about the Merit Travel Privacy Policy or the practices of this site, you may contact our Privacy Officer via email at: privacy@travelbrands.com


Or by mail at:


  • Privacy Officer Red Label Vacations
  • 5343 Dundas Street West, 4th Floor,
  • Toronto, Ontario,
  • M9B 6K5 Canada